About Me

About Page- Shahir Massoud- size 30.jpg
 

In the summer of 2009, I decided that my misguided attempt at becoming an accountant was over.  Just a few months shy of qualifying as a CPA, I informed my immigrant parents that I would become a cook instead – they were thrilled! 

With that, I moved to New York City to attend the famed French Culinary Institute to start my new journey and to chase my dreams.  There, I had the honour of working and learning in the kitchens of Lupa, Del Posto, and Jean-Georges at the Mark Hotel - an exhilarating chapter far cry from the cubicles I left behind. 

A few years later I returned home and helped open a growing-chain of Italian restaurants, before my next surprise career change.  After being spotted on a morning show, I was suddenly cast as the culinary expert co-host for the CBC daily lifestyle show The Goods.  Over the next 260 episodes, I had the incredible opportunity to lead cooking segments, interview guests, and host game shows.  

Since then, I’ve fully embraced the dynamic world of food media.  I still enjoy performing on national television, and have used my food media expertise to provide recipe development, food styling and writing services for clients.  I also just finished my first cookbook with Penguin Random House, Eat, Habibi, Eat! .  

And that brings us to today - check out my recipe development/styling services, on-air clips, upcoming book, online classes and reach out to connect!  Whatever you do, just don’t ask me to help with your taxes, I still really suck at that stuff.